The vegan movement is embodied in men and women through the refusal to use and finance products from animal exploitation. More broadly, it represents a movement in society’s evolution towards more responsible consumption towards the animal kingdom and the environment.
People looking for non-animal products have different profiles and motivations. At a time when a growing number of consumers are concerned about ethical and environmental issues, this market is becoming increasingly attractive: Vegan certification is a remarkable attraction for producers, even for those who do not work exclusively in the field of vegan food.