eve vegan

EVE Vegan® Marketing

marketing vegan
How to use the EVE Vegan® certification mark?

Communicate effectively on your certification

The EVE Vegan® marketing team offers tips to help you tell your story and commitment to the certification program. Find out more about strategies to help you craft your messages and create your visuals here: we offer materials to help you do just that.

Marketing Tools

The EVE Vegan® mark includes an official logo and separate subheadings representing the types of certification. In order to use the EVE Vegan® certification mark, a company or brand must meet the applicable criteria defined in our trademark and labeling guidelines. The graphic is provided to all operators applying for certification at the beginning of the certification process.

Field of use

Only certified operators with a valid certificate are allowed to use the EVE Vegan® standard, and only for the field of use specified on the certificate issued. In any case, the use of the mark must be submitted prior to any printing project for review and approval by our organization.

External use

For people outside the certification such as journalists, academics or press wishing to use the EVE Vegan® certification mark in a publication: they can request permission by email to our marketing team. Please allow sufficient time for review and comment before publication.

The certification mark

The EVE Vegan® certification mark, or label, has been part of our brand image since 2016. It evokes our vision of certification (defined, solid and long), as a journey of continuous improvement, in which transparency and shared commitment can help us build a world where humans and animals thrive in harmony. The green hue reflects the ethical and environmental dimension of the brand's values. This color also evokes the plant world, the color most present in nature, also associated with hope, femininity and luck.

It is possible to use the mark on the following media:

  • finished product and its packaging
  • sample format of a finished product
  • printed materials (flyer, brochure, banner)
  • virtual media (website, social networks)
  • volatile media (labels)
  • sign front (store)
  • video supports (TV commercials)


[Right of use] The use of the trademark EVE Vegan® must be approved in advance by Expertise Vegane Europe.

The EVE Vegan® certification mark is a certification program mastered by Expertise Vegan Europe (EVE) whose objective is to evaluate the conformity of products and processes according to the criteria established in the EVE Vegan® standards of conformity. The objective is to guarantee compliance over time with the minimum requirements for the use of the vegan claim on products or services. By signing up with the EVE Vegan® certification mark, you agree to comply with the certification procedure and the criteria of the standard throughout the duration of the certification.

The rules of manufacturing and good industrial practices relating to vegan products are detailed in the compliance referential and are subject to control procedures by Expertise Vegan Europe, an independent organization developed in accordance with the international standards of the certification bodies. The duration of the certification of the products is 18 months, renewable, and all the verification operations are repeated at the end of each certification cycle. For more information please refer to our documentation.